Mother Dirt - New Subscription Welcome Series 

Mother Dirt is a skincare and body care brand that's all about getting your skin's microbiome back to its happy place — with the help of prebiotics, postbiotics, and a whole lot of botanicals.

As part of Rejoiner's professional services team, I helped power Mother Dirt's entire email channel — spanning lifecycle automations and their newsletter campaigns. During our partnership, Mother Dirt's email revenue grew by 36%.

The subscription welcome series showcased here is one piece of that larger program. I saw it as a chance to do more than just say "thanks for signing up." I designed an email journey that rolls out the red carpet, builds brand love, and helps turn first-time buyers into long-term fans. The series introduces subscribers to the Mother Dirt story, walks them through how to get the most out of their new routine, and even gently asks for a review—because glowing skin and glowing feedback? Yes, please.

Services: 
Copywriting and Graphic Design

Assets:
Responsive HTML Emails 

Credits: 
Photography: Mother Dirt, and Jacob Colvin

Tools: 
Figma, Photoshop, Rejoiner Marketing Software