Ketone-IQ - Email Marketing 

Ketone-IQ develops high-performance energy products rooted in endurance athletics and decades of research — including a groundbreaking partnership with DARPA that unlocked the cognitive and physical benefits of ketones at scale. Their audience spans elite athletes, special forces soldiers, and anyone looking to perform at their best.

As part of the Rejoiner team, I helped power Ketone-IQ's entire retention marketing program over a nine-year partnership — designing campaigns and automations tailored to a diverse customer base that evolved from clinical researchers and performance athletes to a broad consumer audience. During that time, Ketone-IQ grew their company 30x.

Designing for Ketone-IQ meant balancing science-backed credibility with content their audience actually wanted to engage with — month after month. I contributed through targeted creative for different customer segments, iterating on designs based on performance data, and building the kind of consistent, on-brand visual system that keeps subscribers engaged over the long haul. The results speak for themselves: subscription ratios jumped from 30% to 70%, average active subscription length increased by 41.1%, and retention marketing generated over $446,000 in last-click revenue in 2024 alone.

Services: 
Copywriting, Strategy, and Graphic Design

Assets:
Responsive HTML Emails 

Credits: 
Photography: Ketone-IQ