Craftsy Summer Course Campaign 

Craftsy is the premier online destination for passionate makers to get inspired, devleop confidence and achieve validation through encouragement and celebration. 

Working closely with the marketing, copywriting and photography teams I helped conceptualize and build a cohesives summer course sale campaign that spanned across 16 categories (knitting, sewing, quilting, cake decorating, etc.) as well as multiple marketing channels. Keeping the brand's core values in mind, I helped develop the project from the ground up through scouting and booking models and locations, prop acquisition and styling, art direction and design. 

Services: 
Prop Styling, Art Direction and Graphic Design

Assets:
Responsive & Dynamic HTML Emails, Web Graphics and Social Media Assets  

Credits: 
Photography: Will Rutledge and Elisha Mustoe
Photography Assistants: Meg MacDonald and Sarah LaVigne