Big Chill - Email Marketing 

Big Chill Appliances is a kitchen appliance company that specializes in beautifully designed retro appliances with modern technology — think vintage aesthetics, built for today's kitchen.

In 2016, Big Chill was looking for outside help to manage the vast majority of its email marketing channel and chose Rejoiner to own the strategy, creative, and execution. The goal was straightforward: consistent, measurable improvement in email performance. The results delivered on that promise — email-attributed revenue increased 285%, email now accounts for over 25% of total site revenue, and it has become the brand's #3 source of last-click revenue.

I contributed by developing targeted strategies, writing high-converting copy, and designing emails that balanced Big Chill's distinctive retro-meets-modern aesthetic with a clear focus on driving results. For a brand where visual identity is central to the product itself, getting the creative right wasn't just about looking good — it was integral to building the kind of brand trust that converts browsers into buyers.

Services: 
Copywriting, Strategy, and Graphic Design

Assets:
Responsive HTML Emails 

Credits: 
Photography: Big Chill