Craftsy Birthday Campaign 

Craftsy is the go-to online hub for makers who love to create, get inspired, and feel genuinely celebrated for their work (yes, we see that perfectly piped buttercream).

To celebrate Craftsy’s 5th birthday, the team launched a month-long campaign packed with class discounts, product promos, and fun giveaways. I partnered with the marketing, copywriting, and photography teams to concept and build a cohesive campaign that stretched across 16 crafty categories—everything from quilting and sewing to cake decorating and knitting.

With the brand’s joyful, encouraging spirit at the core, I helped bring the celebration to life through prop design, styling, art direction, and design—making sure every detail felt as thoughtful and handmade as the Craftsy community itself.

Services: 
Prop Design & Styling, Art Direction and Graphic Design

Assets:
Responsive & Dynamic HTML Emails, Web Graphics, Affiliate Banners, Push Notifications and Social Media Assets  

Credits: 
Photography: Will Rutledge